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Sales Engineering

Custom Demo Builder

Turns prospect context and a curated dataset into a tailored, interactive demo with a narrative generated from the data it is actually showing.

Problem

Every tailored demo costs a solutions engineer hours — loading plausible data, configuring the right views, writing a story that matches the prospect's world. SE capacity caps how many deals move.

Solution

Scenario data is authored once and registered. The demo renders it interactively, and the narrative is generated from that dataset rather than written again each time.

01 Solution architecture

SOURCES Discovery notes CRM call notes and transcripts Requirements captured, not re-typed Scenario library Registered datasets per industry Authored and reviewed by a person Company context Public site and industry lookup Vocabulary and segment PROCESSING Scenario selection Matched to a registered dataset Industry shapes which views lead Dataset shaping Volumes, object names, edge cases Their words, not generic sample data Narrative generation Aggregates + bounded quote sample Parsed into findings and report cards 01 02 03 DELIVERY Hosted demo Static app plus model endpoints Topics, filters and quotation views SE review Solutions engineer checks before it is shown Build time removed, judgement kept Share link Per-prospect URL with an expiry Auto-provisioning is an extension, not built

02 Estimated impact

The value is solutions-engineering capacity — usually the real constraint on how many deals can be progressed at once.

Estimated annual value
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How this is calculated
  • Costed at $110/hr loaded SE time. Only build time is removed — an SE still reviews before it is shown.
  • Capacity only converts to revenue if demand, not SE time, is your constraint.
  • A model from your inputs, not a measured result at your organisation.
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